Anzeiger Outsources Its Advertising Marketing
Verlags AG, the publisher of the Eastern Switzerland weekly magazine *Anzeiger*, is realigning its operations as part of its core business.
The publisher of the Eastern Switzerland weekly magazine *Anzeiger* has announced organizational changes: Verlags AG, a wholly owned subsidiary of St.Galler Tagblatt AG, is realigning its operations within the scope of its traditional activities, according to a press release. Effective January 1, 2007, advertising sales for the Anzeiger will be fully transferred to Publicitas in St. Gallen. According to the press release, this decision was made by St.Galler Tagblatt AG. By consolidating ad sales for the St.Galler Tagblatt, the Anzeiger, and their associated online platforms, the company hopes to achieve additional synergies in its market development efforts. Effective the same date, the Anzeiger’s editorial and publishing departments will also begin operating from new offices at Fürstenlandstrasse 122 in St. Gallen.
