Slight decline in advertising business in Germany in 2005
The advertising volume of German magazines fell by 2.1 percent in 2005 compared to the previous year. compared to the previous year.
The display volume of the German
Consumer magazines increased by 2.1 percent in 2005 compared to the previous year.
declined. As reported by Werben und Verkaufen, Stern counts
with 4137 ad pages ahead of Focus (4067) and Spiegel (3671).
most-booked magazines. Compared with 2004, the three
titles, however, between five and ten percent of advertisements. Looking at
Burda (29,386 ad pages) is responsible for the ads by publisher
Gruner + Jahr (23,824). Across all categories, one in four
magazine page had an advertisement. Four-fifths of these were four-color advertisements.
The data is taken from the central display statistics, in which
The Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger)
recorded in over 300 titles.
Consumer magazines increased by 2.1 percent in 2005 compared to the previous year.
declined. As reported by Werben und Verkaufen, Stern counts
with 4137 ad pages ahead of Focus (4067) and Spiegel (3671).
most-booked magazines. Compared with 2004, the three
titles, however, between five and ten percent of advertisements. Looking at
Burda (29,386 ad pages) is responsible for the ads by publisher
Gruner + Jahr (23,824). Across all categories, one in four
magazine page had an advertisement. Four-fifths of these were four-color advertisements.
The data is taken from the central display statistics, in which
The Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger)
recorded in over 300 titles.
