Kick-off: German sports television DSF before Swiss comeback?
Is the German sports channel DSF making a comeback in Switzerland? The producers at DSF and Star TV are currently exploring a future partnership. Both networks confirmed this when asked.
Star TV had a similar partnership with Swiss sports television until May of last year - piquantly, with the very broadcaster that took over DSF's analog broadcasting slot, effectively ousting it from the Swiss market. Paul Grau, owner and managing director of Star TV, confirms the ongoing talks: "Star TV is indeed interested in working with DSF. Our experience to date has shown that we can also attract a large audience for sporting events. However, it is important that both the content and the quality shown meet our high standards."
DSF in Munich also confirms that constructive talks are currently being held with Star TV. However, no further statement would be made during the ongoing negotiations. DSF's involvement in Switzerland is almost inevitable, as the channel received many disappointed reactions from viewers in Switzerland after it was removed from the analog program offering.
If the two parties can reach an agreement, a DSF program window on Star TV would be possible this autumn. And with Christine Surer, a DSF-tested presenter with Star TV experience would already be on the runway.
Anne-Friederike Wilhelm
DSF in Munich also confirms that constructive talks are currently being held with Star TV. However, no further statement would be made during the ongoing negotiations. DSF's involvement in Switzerland is almost inevitable, as the channel received many disappointed reactions from viewers in Switzerland after it was removed from the analog program offering.
If the two parties can reach an agreement, a DSF program window on Star TV would be possible this autumn. And with Christine Surer, a DSF-tested presenter with Star TV experience would already be on the runway.
Anne-Friederike Wilhelm
