Annabelle with a revamped look and new column

Four years after the last relaunch, the new Annabelle from Friday in a revised design with fresh typography and an individual color concept for each issue. Art Director Bobi Bazooka is once again responsible for the graphic update and has worked with Creative Director Nathalie De Geyter to further develop the award-winning look. The magazine's digital presence has also been revamped. "The new look of Annabelle is light, elegant and leaves room for playfulness and the unexpected," says De Geyter.

Content supplemented Annabelle has added a lifestyle section to its range, in which the editorial team presents favorites from the worlds of fashion, beauty, living, jewelry and watches. The selection is intended to provide orientation in an increasingly digital consumer world, explains Editor-in-Chief Barbara Loop: "In a digital world in which new products are advertised every day, a magazine like Annabelle reduce the flood of information, select the best products. The readers trust Annabelle."

With the "Sandwich" column, the prominent last page of the magazine has been given new content. Michèle Roten and Claudia Senn take it in turns to write about topics that concern people in midlife. Roten, former Annabelle-producer and author of the Tagi-column "Miss Universe", is looking forward to the new platform: "I want to give an insight into what it's like to live in this world as a woman who is no longer quite so young." Senn, longstanding Annabelle-editor and now works for Zeitlupe and as a freelance author, wants to encourage people with her personal texts: "I want the column to be fun and give older women a voice. It should also be radically personal."

The column is illustrated by Art Director Bobi Bazooka and will appear in every issue from now on.