Annabelle launches new online presence with fashion blog

The website Annabelle.ch has been designed to meet the new needs of users, according to a press release. It has a clear and reduced design and offers plenty of space for pictures. In addition, the navigation is clearly structured according to the readers' favorite topics: Fashion, Beauty, Cooking, Travel, Love & Life, Contests and Horoscopes. In addition to the articles from the magazine, the online editorial team produces daily content from the entire lifestyle world, with a Swiss connection and great service character: Haute Lecture with prêt-à-porter content.

According to the announcement, the favorite site of the fashion victims should be the new fashion blog "Annabelle Fashion Daily" will be. The magazine's entire lifestyle editorial team will blog regularly about fashion weeks, special shoots, beauty news, home news, and even personal fashion faux pas. And Annabelle's editor-in-chief, Lisa Feldmann, will also have her say with personal lifestyle posts. In addition, the student Andrea Hug, who with her street style blog "Chic in Zurich" several times a week with stylish pictures from Zurich and the whole of Switzerland. In addition, Frenchwoman Virginie Peny, who has chosen to live in Berne, presents a do-it-yourself suggestion every 14 days based on the fashion section of the magazine. Furthermore, fashion-enthusiastic readers can test their knowledge in the label quiz. The popular section from the magazine "Now Open" is now supplemented online by a new type of local search, so that the featured stores, cafés and restaurants can be displayed directly in the vicinity.

The relaunch of the website is complemented by a big contest. Every day, readers can win a prize in the "Pop-up Goodies" section. The first prize is two VIP tickets for the Fashion Days in Zurich with exclusive styling! The new website was realized in cooperation with the web agency Whoisart and the graphic agency Abteilung für Gestaltung.