Andreas Gedenk leaves Publicitas
All of Publicitas' agency and advertising client business will be brought under a single management structure. Moreno Cavaliere will now be in charge of this division. Andreas Gedenk, the former CEO of Publimedia, is leaving the company.
Moreno Cavaliere, previously Head of Publicitas Cinecom and Sales National at Publicitas, will assume overall responsibility as of July 1, 2012, according to a statement issued on Tuesday. He was already responsible for Publimedia's business from 2009 to 2011. Andreas Gedenk, CEO of Publimedia since May 2011, has decided to leave the company in mid-July 2012. Ueli Weber, previously COO of Publimedia and responsible for Publimedia's online activities, will also assume a central function in the future Publigroupe/ Publicitas online organization. The new head of Publicitas Cinecom will be Christian Wittmer, previously Head of National Sales for Publicitas' cinema business.
The joint management of the non-media provider businesses, including Publimedia, is intended to better align agency and advertiser-oriented services, bundle resources and realize important synergies in the area of market development and process handling, according to the statement. The range of services, building on AdMarket, will be further expanded. Furthermore, the online and mobile offering is to be expanded.
