Amiado Group and Kult.ch enter into partnership
The Amiado Group, a subsidiary of Axel Springer Switzerland that operates Students.ch, Usgang.ch, and Partyguide.ch and organizes the Swiss Nightlife Award, is entering into a strategic partnership with the blog magazine Kult.ch.
In addition to marketing, the print and online collaboration also includes editorial work, photography and web TV. Cult.ch is the first interactive, socially satirical blog magazine in Switzerland. Founded in 1997, the media label has been surprising readers time and again since its inception. In January of this year, for example, Kult.ch launched the first monthly blog-to-print newspaper in broadsheet format. The Amiado Group is now responsible for its marketing activities. The editorial section of Kult.ch will be supplemented with articles, snapshots and diary entries about nightlife and the campus. In return, you will find Usgang.ch and Students.ch individual selected blog highlights from Kult.ch.
