American magazines lose around a quarter of their advertising pages
In 2009, American magazines lost an average of about a quarter of their advertising revenue. This was reported by the Publishers Information Bureau, according to Horizont.net.
The situation is even worse than during the last crisis in 2001, when the year-on-year decline amounted to 17.2 percent. While magazines recorded a total of 170,000 advertising pages in 2009, this figure was 238,000 in 2001. There were only a few winners this year, as Horizont.net writes. Those that were able to keep their advertising pages stable or increase them tended to be general interest magazines. Magazines that focused on the economic crisis in terms of content tended to lose out. Meredith, for example, only lost around 450 advertising pages in total. Some of its publications such as Better Homes and Gardens, Family Circle and Ladies' Home Journals even reported increases. Condé Nast was one of the biggest losers with a loss of 11,500 advertising pages. Time, with its Fortune and Money titles, lost 4,500 pages.
