Oldest US series is canceled after 54 years
The longest-running U.S. series is set to end after 54 years. «As the World Turns» had served as a springboard for many actors' careers.
"As the World Turns" will be taken off the air in September 2010, the broadcaster CBS announced on Wednesday, according to SDA. The soap opera, which is set in a small US town, had served as a career springboard for many actors, including Meg Ryan, Julianne Moor and Oscar winner Marisa Tomei. More than 13,000 episodes were broadcast.
The series had been awarded numerous Emmys. Three months ago, CBS had already canceled the series "Guiding Light", which had run for 72 years, first on radio and then on television. "Guiding Light" and "As the World Turns" were produced by Telenext Media, a subsidiary of the consumer goods company Procter & Gamble. The audience figures for "As the World turns" fell from 6.5 million in 1993 to 2.5 million this year.
The series had been awarded numerous Emmys. Three months ago, CBS had already canceled the series "Guiding Light", which had run for 72 years, first on radio and then on television. "Guiding Light" and "As the World Turns" were produced by Telenext Media, a subsidiary of the consumer goods company Procter & Gamble. The audience figures for "As the World turns" fell from 6.5 million in 1993 to 2.5 million this year.
