May is the month of everything
Advertising Market: Advertising spending in May was up 15.2 percent from the previous year. Year-to-date, 2006 has already surpassed last year by 6 percent.
Advertising market April was already characterized by a
up 6.2 percent on the previous year. Outperformed
However, it was exceeded by the advertising month of May, which was up 15.2 percent on the previous year.
lies. Cumulatively, 2006 has already exceeded the previous year by 6 percent.
exceeded. Almost all media groups recorded year-on-year growth.
Teletext is an exception, where a slight decline was recorded,
and television advertising, which remained at the previous year's level. In the
Compared to April, daily newspapers, posters, Internet
and cinema advertising easily. (kf)
up 6.2 percent on the previous year. Outperformed
However, it was exceeded by the advertising month of May, which was up 15.2 percent on the previous year.
lies. Cumulatively, 2006 has already exceeded the previous year by 6 percent.
exceeded. Almost all media groups recorded year-on-year growth.
Teletext is an exception, where a slight decline was recorded,
and television advertising, which remained at the previous year's level. In the
Compared to April, daily newspapers, posters, Internet
and cinema advertising easily. (kf)
