Everyone wants to read SRG
Reach SRG sites have by far the largest market share in the small medium of teletext.
Reach The SRG sites have by far the largest market share in the small medium of teletext.teletext is strongest in German-speaking Switzerland, where 28.3% of people aged 15 and over use the information medium every day. In Suisse romande, 20.5 percent and in Svizzera italiana 25.0 percent turn on Teletext every day. The average usage or reading time in all three language regions is between 6 and 7 minutes per day. SRG offerings achieve a market share of more than 50 percent everywhere, with the news, sport and meteo sections being the most popular. According to the 2004 telecontrol data from the SRG research service, around 1.15 million people in German-speaking Switzerland aged 15 and over, or 28.3 percent of the population, tune into a teletext service every day. SRG's teletext services achieve a total market share of 59.4 percent. Of these, 9.1 percent of people use the sports section every day, the news is accessed by 7.7 percent, while 7.3 and 7.1 percent respectively check the TV and radio programs and the weather. Financial and economic information is used with significantly less reach, namely 1.8%.
In Suisse romande, 273,000 people or 20.5% tune in to a teletext service every day. SRG's teletext services achieve a total market share of 79.8%. The category rankings are similar to those in German-speaking Switzerland.
In Ticino, exactly a quarter (25%) of people aged 15 and over who can receive teletext use this medium every day. That is around 64,000 people. The SRG teletext services achieve a total market share of 51.5% in Ticino. In Ticino, people seem to watch the weather even more, as this section of TSI 1's teletext reaches the most people: 8.6% of all people who can receive TXT in their household. This is followed by
8.1 percent and only in third place was sport with 8.0 percent.
(mk)
In Suisse romande, 273,000 people or 20.5% tune in to a teletext service every day. SRG's teletext services achieve a total market share of 79.8%. The category rankings are similar to those in German-speaking Switzerland.
In Ticino, exactly a quarter (25%) of people aged 15 and over who can receive teletext use this medium every day. That is around 64,000 people. The SRG teletext services achieve a total market share of 51.5% in Ticino. In Ticino, people seem to watch the weather even more, as this section of TSI 1's teletext reaches the most people: 8.6% of all people who can receive TXT in their household. This is followed by
8.1 percent and only in third place was sport with 8.0 percent.
(mk)
