Allcom and Cinecom are looking for young talent for short commercials
In a two-minute film, up-and-coming filmmakers will have the opportunity to create a long-form cinema commercial for advertising clients. Allcom selects and mentors the young filmmakers and serves as the link between the client and the talent.
Basel-based TV and film production company Allcomm Productions and cinema marketer Cinecom are launching "New Talents". Film talents - directors, writers, technicians, actresses, music designers - will be given the opportunity to create a two-minute long movie spot for advertising clients. In contrast to conventional commercials, these will be short feature films, documentaries or experimental films, said Allcomm Managing Director Mike Helmy. The films are to be shown to cinema audiences before the main film or during the interval. According to Cinecom sales manager Daniel Pauletto, the aim is not to replace existing cinema advertising, but to provide an additional form of advertising. Allcom selects and supervises the young filmmakers and is the link between the client and the talent. According to the communiqué, the production company will provide quality control and ensure that "creativity does not come before the message".
