"Al dente" exports successful model to French-speaking Switzerland
Starting August 26, the Western Swiss television station TSR1 will feature cooking and games every Saturday night. Following six successful pilot episodes last year, 16 episodes of the quiz show—produced by Ringier TV—have been added to the lineup.
From August 26, TSR1, the television channel for French-speaking Switzerland, will be broadcasting a weekly cooking and quiz show on Saturday evenings. After six successful pilot shows last year, 16 shows of the quiz show produced by Ringier TV have been added to the program - the shows will be broadcast on Saturday evenings at 6.30 p.m. Ringier - or Betty Bossi - is thus bringing the successful "Al dente" model to French-speaking Switzerland. Since its launch in the fall of 2001, the sponsorship-financed cooking and quiz show has become a ratings hit. For example, Swiss television will broadcast 35 special programs from July 3 to August 18. In addition, the content can also be optimally cross-marketed via the existing media network.
In German-speaking Switzerland, an average of 678,000 viewers watched the show in 2005, which is now one of the most successful programs on SF1 with a market share of over 37 percent. Thanks to the media partnership with Schweizer Illustrierte, 4 "Al dente" supplements are produced each year and "Al dente" is of course also prominently featured in the Betty Bossi media (Betty Bossi newspaper, cookbooks, "Al dente" DVD, Internet).
In French-speaking Switzerland, the media partnership was entered into with L'illustré, which is also owned by Ringier. The first of the four annual "Al dente" supplements will be published on August 23 to announce the first broadcast on August 26. In addition, the recipe for the program will appear in L'illustré on the Wednesday before the broadcast. Al dente" will also be supported by the website, which is already available in French as a result of the six French-language pilot programs that have already been broadcast. In addition to background information, the recipes for all the programs are available there as PDF files.
The move westwards now also means that the "Al dente" publications are now consistently bilingual. Until now, "Al dente" was only represented in the German-language Betty Bossi newspaper and the "Al dente" cookbooks were previously only published in German.
As Betty Bossi announced on Wednesday, Miele and Coop have been secured as main sponsors and Butter, Baer, Spring and Kenwood as co-sponsors. The sponsors are the same sponsors that already support the German-language program.
The French-language version is hosted by Sébastien Rey (29), who has already presented several programs on TSR. In the TV kitchen, Anita Lalubie (25) and Olivier Villette (35) each cook a three-course menu. The team is complemented by wine connoisseur Gilles Besse (41), who provides the right wine and serves the cocktail with the aperitif.
