Agency offers 90 million for rights to Swiss soccer broadcasts

A marketing agency has provided the Swiss
Football League a lucrative offer for the period from 2006 to 2011
submitted: It is offering 52 to 60 million francs for the TV rights
and 30 million for the marketing rights to the games of the Swiss
Football League. This was announced by the chief negotiator of the Swiss
football, Peter Stadelmann, informed the club presidents on Wednesday of how
according to an article in the Tages-Anzeiger. Whoever accepts the offer
Stadelmann did not want to say. According to the Tages-Anzeiger
The company names Sportfive, AIM
International and even Günter Netzer's Infront Sports and Media.
The Swiss Football League currently raises CHF 9.8 million per year.
in: SRG pays 4.1 million and Sat.1 Switzerland 2.5 million for
the broadcasting rights. There is also 3.2 million for marketing rights.
The unknown agency would pay twice as much and the transfers
would also be available on pay TV in future. The cooperation with the
According to Stadelmann, however, free TV stations will continue to
exist.