Agency on the water: Naturally propagates quality of life as a program
The magazine *Natürlich*, published by AZ Fachverlag, has a new look. The advertising campaign by the Zurich-based agency *am Wasser* positions the monthly magazine as a source of quality of life.
The Natürlich magazine from AZ Fachverlag has a new look. It also presents new pages on the Internet and in its advertising. The magazine for nature, health and society is now 30 years old and, following its redesign, aims to continue to present the topics surrounding a healthy lifestyle in a relaxed, fun-loving and consistent way with a wide range of services. It has 227,000 readers per month. The new advertising campaign by the Zurich agency am Wasser programmatically positions the monthly magazine as a source of quality of life. With realizations that leave no doubt that a healthy lifestyle and joie de vivre have a lot to do with each other. The campaign will be launched in April 2008 with advertisements in consumer magazines and daily newspapers.
Responsible at AZ Fachverlage:
Irene Frei (Publishing Director), Peter Jauch (Product Management). Responsible at Agentur am Wasser, Maeder & Partner Werbeagentur: Ruedi Maeder (CD/Text), André Juchli (AD), Sonya Fricker (Consulting).
Responsible at AZ Fachverlage:
Irene Frei (Publishing Director), Peter Jauch (Product Management). Responsible at Agentur am Wasser, Maeder & Partner Werbeagentur: Ruedi Maeder (CD/Text), André Juchli (AD), Sonya Fricker (Consulting).
