Affichage goes to Vaduz
Just one week after its first acquisition in northern Italy, the outdoor advertising company is continuing its expansion.
Just one week after its first acquisition
in northern Italy, the outdoor advertising company Affichage is continuing its expansion in
regions close to the border abroad, this time with the complete
Takeover of the company Visiorama in Vaduz. The company, which has 27
employees generate annual sales of around 4 million Swiss francs
is mainly active as a service provider for the Swiss
tourist stations and serves over 90 percent of the mountain railroads with
slope guidance systems, signage and information technology. In addition
Visiorama also offers advertising on ski stands or panorama boards.
It is precisely these outdoor advertising products, which are more of a
are interesting for Affichage. Because the
Swiss out-of-home advertiser, which offers its own APGTouristic
already a partner of practically all major tourism organizations in the
Switzerland, sees synergies and potential for expansion. Furthermore
Visiorama for Affichage also serves as a door opener to other mountain railroads and
tourism centers. Madeleine Linter, Chief Corporate Development
at Affichage, puts it this way: "In the tourism sector, the
The 'billboard sites for cash' business model is becoming less and less popular. The
Tourism providers want real services. This is exactly what
Visiorama."
Last but not least, Affichage is also counting on the possibility of
Visiorama to expand into other European tourist regions
can. Their location in the small, German-speaking
EU member is strategically ideal. Affichage, which was previously
Liechtenstein, Visiorama therefore also retains the right to
as an independent company, under the management of the
previous managing director Shimun Murk and his deputy
Christian Vonach.
Markus Knöpfli
in northern Italy, the outdoor advertising company Affichage is continuing its expansion in
regions close to the border abroad, this time with the complete
Takeover of the company Visiorama in Vaduz. The company, which has 27
employees generate annual sales of around 4 million Swiss francs
is mainly active as a service provider for the Swiss
tourist stations and serves over 90 percent of the mountain railroads with
slope guidance systems, signage and information technology. In addition
Visiorama also offers advertising on ski stands or panorama boards.
It is precisely these outdoor advertising products, which are more of a
are interesting for Affichage. Because the
Swiss out-of-home advertiser, which offers its own APGTouristic
already a partner of practically all major tourism organizations in the
Switzerland, sees synergies and potential for expansion. Furthermore
Visiorama for Affichage also serves as a door opener to other mountain railroads and
tourism centers. Madeleine Linter, Chief Corporate Development
at Affichage, puts it this way: "In the tourism sector, the
The 'billboard sites for cash' business model is becoming less and less popular. The
Tourism providers want real services. This is exactly what
Visiorama."
Last but not least, Affichage is also counting on the possibility of
Visiorama to expand into other European tourist regions
can. Their location in the small, German-speaking
EU member is strategically ideal. Affichage, which was previously
Liechtenstein, Visiorama therefore also retains the right to
as an independent company, under the management of the
previous managing director Shimun Murk and his deputy
Christian Vonach.
Markus Knöpfli
