Affichage confirms exit from DERG sale
The takeover of Deutsche Eisenbahn Reklame Gesellschaft by the Cologne-based outdoor advertising company Ströer has now been officially announced.
The takeover of Deutsche Eisenbahn
Reklame Gesellschaft (DERG) by the Cologne-based outdoor advertising company Ströer (cf.
Newsmail of September 26) has now been officially announced.
At the same time, the Swiss Affichage Holding confirmed that it was "out of
withdrew from the bidding process for economic reasons",
after they entered the final round of negotiations with their offer.
was able to advance. The decision in favor of the German market leader
Due to an extremely high offer for the 15-year contract, Ströer was
limited concession contract, writes Affichage.
responsibility towards our shareholders, we were able to
no longer increase the financial offer. The sales price stands for
us in any justifiable proportion with regard to the foreseeable
income from the contractually limited term," explains Madeleine
Linter, responsible for the development of international business. In
The press was talking about 100 to 140 million euros, while the
DERG estimated at 60 million euros at the start of the bidding process
had been made. Affichage intends to continue its expansion strategy abroad despite
of renouncing the advertising subsidiary of Deutsche Bahn.
Reklame Gesellschaft (DERG) by the Cologne-based outdoor advertising company Ströer (cf.
Newsmail of September 26) has now been officially announced.
At the same time, the Swiss Affichage Holding confirmed that it was "out of
withdrew from the bidding process for economic reasons",
after they entered the final round of negotiations with their offer.
was able to advance. The decision in favor of the German market leader
Due to an extremely high offer for the 15-year contract, Ströer was
limited concession contract, writes Affichage.
responsibility towards our shareholders, we were able to
no longer increase the financial offer. The sales price stands for
us in any justifiable proportion with regard to the foreseeable
income from the contractually limited term," explains Madeleine
Linter, responsible for the development of international business. In
The press was talking about 100 to 140 million euros, while the
DERG estimated at 60 million euros at the start of the bidding process
had been made. Affichage intends to continue its expansion strategy abroad despite
of renouncing the advertising subsidiary of Deutsche Bahn.
