Aegis Media acquires IQ mobile
Aegis Media announced the acquisition of IQ mobile on Wednesday. The acquisition is intended to expand the company's digital service offerings.
IQ mobile was founded in 2006 and has developed into a mobile marketing powerhouse in D-A-CH and Central Europe. The agency implements mobile advertising campaigns and develops apps, mobile portals, mobile ad server and tracking tools as well as messaging solutions.
The acquisition of IQ mobile is an important step in differentiating Aegis Media's digital service offering, says Nigel Morris, CEO, Aegis Media Americas & EMEA. This acquisition should open up the opportunity to expand Aegis Media's mobile business in D-A-CH and throughout Central and Eastern Europe.
