AdToday brings advertising subjects online
ZMS/PMA Medienbeobachtung is opening the AdToday online archive with advertising subjects from the "Print", "TV" and "Poster" sectors. It is now available to advertising and media agencies for online research on a daily basis.
ZMS/PMA Medienbeobachtung is opening the AdToday online archive with advertising subjects from the "Print", "TV" and "Poster" sectors. It is now available to advertising and media agencies for online research on a daily basis. The ZMS/PMA media release promises a complete overview: With AdToday, the advertising public can use standardizable information quickly and easily. For example, if you are looking for current advertising subjects in a particular sector or want to know how the competition is presenting itself, the now open database provides quick and targeted answers.
The database is updated daily with new advertisements from the relevant Swiss daily newspapers, new TV commercials and posters. If visitors are more interested in past campaigns, they will also find what they are looking for: The database contains the subjects of the past two years as well as the current one. This makes AdToday the only source of information in the country to offer a representative overview of more than two years of Swiss advertising activities, writes the ZMS/PMA.
Access to the test version is immediately available at Adtoday.ch. To use it, interested parties can order a login from ZMA/PMA, which will be sent to them on the same day. The database can currently still be tested free of charge. The monthly fee for unlimited use of AdToday is CHF 103, downloads are charged individually as with clippings.
The database is updated daily with new advertisements from the relevant Swiss daily newspapers, new TV commercials and posters. If visitors are more interested in past campaigns, they will also find what they are looking for: The database contains the subjects of the past two years as well as the current one. This makes AdToday the only source of information in the country to offer a representative overview of more than two years of Swiss advertising activities, writes the ZMS/PMA.
Access to the test version is immediately available at Adtoday.ch. To use it, interested parties can order a login from ZMA/PMA, which will be sent to them on the same day. The database can currently still be tested free of charge. The monthly fee for unlimited use of AdToday is CHF 103, downloads are charged individually as with clippings.
