Adobe and the moving image
Video Not only, but also with the launch of the Adobe Production Suite, Adobe is massively expanding its video division.
Video Not only, but also with the launch of the Adobe Production Suite, Adobe is massively expanding its video division. 2007 will be an important year for Adobe. On the one hand, the Californian software company can be expected to launch CreativeSuite 3, and on the other, the company is restructuring - and expanding - its video software collection. The updated software collection for comprehensive video production is due to be released in summer 2007.Comprehensive post-production toolThe Adobe Production Studio program collection is a comprehensive post-production workflow. The package includes After Effects for the animation of graphics and the creation of graphic effects, Adobe Premiere Pro for real-time video editing, Adobe Encore DVD for DVD authoring (production of the DVD prototype before duplication), the classic DTP applications Photoshop and Illustrator as well as Adobe Dynamic Link.
Thanks to Adobe Dynamic Link as an important component of Production Studio, there is no need for re-rendering when transferring compositions from After Effects to the HD, SD and DV editing environments of Premiere Pro and Encore DVD. Furthermore, DVD menus can be transferred directly to After Effects to be animated there and compiled into a movie file in Encore DVD. Thanks to this simplification, previous bottlenecks disappear.
However, in addition to the expansion, a reorganization is also planned in the video area. The Adobe Audition software is to be renamed Adobe Soundbooth. Michael Mörtl, Business Development Manager Video and Web Products at Adobe Systems, explains: "Adobe Audition will continue to support audio editing at a very high level and, as before, will primarily appeal to audio professionals in addition to video professionals. We will also develop new versions of Audition with features specifically for this sector." Since video professionals in particular do not have access to the full range of specialized audio features in Audition, Adobe has Soundbooth, a professional audio software in its portfolio that is specifically designed for the needs of video professionals.
As a further, even bigger innovation, the next version of the Adobe Production Studio software suite will also be available in a version for the Macintosh operating system Mac OS X. Specifically, the programs Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth will be ported to the Apple platform. Apple itself is thus facing competition on its own playing field, as the Final Cut Studio software suite is the undisputed leader in the field of audio and real-time video production.
Video - an increasingly important area for AdobeAdobe is underlining its strong position in the area of moving image production with the upcoming relaunch of the Production Suite. In addition to the Adobe Production Studio suite, Flash video technology for playing videos over the Internet also plays a major role here - as does the Flash Media Server, which can be used to provide interactive media applications.
Jürgen Franck
Thanks to Adobe Dynamic Link as an important component of Production Studio, there is no need for re-rendering when transferring compositions from After Effects to the HD, SD and DV editing environments of Premiere Pro and Encore DVD. Furthermore, DVD menus can be transferred directly to After Effects to be animated there and compiled into a movie file in Encore DVD. Thanks to this simplification, previous bottlenecks disappear.
However, in addition to the expansion, a reorganization is also planned in the video area. The Adobe Audition software is to be renamed Adobe Soundbooth. Michael Mörtl, Business Development Manager Video and Web Products at Adobe Systems, explains: "Adobe Audition will continue to support audio editing at a very high level and, as before, will primarily appeal to audio professionals in addition to video professionals. We will also develop new versions of Audition with features specifically for this sector." Since video professionals in particular do not have access to the full range of specialized audio features in Audition, Adobe has Soundbooth, a professional audio software in its portfolio that is specifically designed for the needs of video professionals.
As a further, even bigger innovation, the next version of the Adobe Production Studio software suite will also be available in a version for the Macintosh operating system Mac OS X. Specifically, the programs Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth will be ported to the Apple platform. Apple itself is thus facing competition on its own playing field, as the Final Cut Studio software suite is the undisputed leader in the field of audio and real-time video production.
Video - an increasingly important area for AdobeAdobe is underlining its strong position in the area of moving image production with the upcoming relaunch of the Production Suite. In addition to the Adobe Production Studio suite, Flash video technology for playing videos over the Internet also plays a major role here - as does the Flash Media Server, which can be used to provide interactive media applications.
Jürgen Franck
