Adlink doubles turnover

The online marketer Adlink increased its turnover by 105 % to 98.2 million euros in 2005 and achieved a pre-tax profit of 3.4 million euros. These preliminary and unaudited business figures were announced by the Management Board of Adlink Internet Media AG on Wednesday. In 2004, the company still had to accept a loss of -3.9 million euros. According to CFO Guy Challen, the growth and earnings power of the acquisitions Affilinet and Sedo contributed to a significant improvement in the business figures last year. In addition, structural measures and the revaluation of as yet unprofitable national companies in the marketing business had laid the foundation for a successful future. CEO Marc Stilke hopes that the new strategy of positioning the company as a premium marketer of high-reach brand websites will increase growth rates in the core business. With the acquisition of the affiliate network Cibleclick in France and the further internationalization of Sedo, the conditions have been created to benefit from the growth rates of performance-based forms of advertising on the Internet in the future. Adlink now relies on the three pillars of media, affiliate marketing and domain marketing. The final and audited business figures for 2005 are to be presented in the company's annual report at the end of March.