Adlink Media optimizes online advertising with behavioral targeting
Adlink Media, a subsidiary of Goldbach Media, is launching what it claims is Switzerland's first behavioral targeting service. This allows advertisements to be targeted at the desired audience based on user behavior.
The Goldbach Media subsidiary Adlink Media is launching what it claims is the first Swiss offer for behavioral targeting. The marketer aims to open up a new dimension in online advertising. According to a press release, behavioral targeting allows advertising to be directed to the desired target group based on user behavior - regardless of the content environment in which they are browsing the Internet. This means that consumers can be targeted not only within a thematic environment or the socio-demographic affinities of individual advertising media, but also on the basis of their interests and surfing behavior across the entire network.
This planning and control technology for online advertising takes advantage of the measurability of this digital and interactive advertising medium by segmenting consumers directly on the basis of their behavior and thus making them addressable for advertising. Adlink Media estimates the potential at 70 percent of Swiss Internet users and offers three different segments: BT Reach, BT Audience and BT Customized.
This planning and control technology for online advertising takes advantage of the measurability of this digital and interactive advertising medium by segmenting consumers directly on the basis of their behavior and thus making them addressable for advertising. Adlink Media estimates the potential at 70 percent of Swiss Internet users and offers three different segments: BT Reach, BT Audience and BT Customized.
