Adlink Media targets young and silver surfers
Adlink, a subsidiary of Goldbach Media, is expanding its behavioral targeting offerings to include two new target groups and ad formats.
The Goldbach Media subsidiary Adlink introduced a behavioral targeting offering six months ago. The marketer is now adding two new target groups and forms of advertising to this. The target groups of young people (14 to 19-year-olds) and silver surfers (over 50) have been added. In addition to the existing advertising media, the high-profile advertising media Leaderboard and Floating Ad can now also be used. Behavioral targeting should enable advertisers to reach users online regardless of their environment. The planning and control technology makes use of the measurability of the Internet and divides consumers into specific target groups based on their registered details and surfing behavior.
