Adlink offers new and existing online data

 
Internet marketer Adlink is now making the new research data from the Net-Metrix-Profile study available in its Swiss Media Tool. However, it also continues to offer the conventional data as a supplement. With the Net-Metrix study, detailed user profiles and measured audience reach can be described for the first time. However, only around 30 advertising-relevant sites took part in the first wave of the study. According to the Adlink communiqué, this means that a large proportion of advertising-relevant websites are not yet included, so the marketer will continue to offer combined online plans with the previous data for non-participants.The switch from the previous reach of unique clients (number of machines) to unique users (number of people) represents a decisive step for Adlink towards comparative media planning. For the first time, it is now possible to compare exact audience reach for the Internet in the same way as for TV, radio and print. However, the switch to the new neutral Internet currency of unique users per month (UUpM) also entails a change in the previous unique client reach.