Adam&Adam: Newcomer audio channel for Swiss realized
Adam&Adam Corporate Communications, in close collaboration with Hit Mill, is launching a Swiss newcomer music channel for Swiss passengers.
The Swiss music scene is more innovative, exciting and hit-worthy than ever before, according to a press release. This has prompted Swiss International Air Lines to launch a new audio channel called "Swiss Newcomer On Air" in the in-flight entertainment of its long-haul jets from spring 2012. The channel was conceived and realized by Adam&Adam in close collaboration with the Swiss production company Hit Mill under the direction of Roman Camenzind and Georg Schlunegger. The tracklist includes names such as Tinkabelle, Anna Rossinelli, Pegasus and Pablopolar. But young, largely undiscovered talents are also represented. Before each song, the young talents introduce themselves in an intro.
Responsible at Swiss International Air Lines: Manuela Gretener (Manager Inflight Entertainment Development). Conception and production: Hit Mill, Roman Camenzind, Georg Schlunegger. Realization: Adam&Adam Corporate Communications, Willi Adam.
