Activemobile brings banner advertising to cell phones
Goldbach subsidiary Activemobile is launching a mobile advertising service, which involves the marketing of banner ads on cell phones. The marketing company sees great potential in banner advertising and aims to play a pioneering role in its promotion.
The Goldbach subsidiary Activemobile is launching mobile advertising, the marketing of banner advertising on cell phones. The marketer sees great potential in banner advertising and wants to play a pioneering role in its marketing. According to a press release, the technology and market are ready for mobile banner advertising. Activemobile assumes that the success story of banner advertising on the Internet will be repeated on cell phones.
According to the press release, the marketer offers advertisers a pool of highly frequented mobile sites on which banner campaigns can be launched. The offer includes portals such as Wap.cineman.ch, Mobile.cash.ch, Mobile.20min.ch and Mobile.meteonews.ch. The latter was one of the first service portals in Europe to bring up-to-date weather information to cell phones. Activemobile's existing technical infrastructure makes it possible to adapt the campaigns to the respective cell phone type. The mobile site portfolio is to be continuously expanded. The current offer is fully booked until the end of September 2007.
According to the press release, the marketer offers advertisers a pool of highly frequented mobile sites on which banner campaigns can be launched. The offer includes portals such as Wap.cineman.ch, Mobile.cash.ch, Mobile.20min.ch and Mobile.meteonews.ch. The latter was one of the first service portals in Europe to bring up-to-date weather information to cell phones. Activemobile's existing technical infrastructure makes it possible to adapt the campaigns to the respective cell phone type. The mobile site portfolio is to be continuously expanded. The current offer is fully booked until the end of September 2007.
