From May 7, it's Reading Sunday in Southeastern Switzerland

From May 7, 2006, the regional editions Graubünden, Glarus, Gaster and See as well as the "Bündner Tagblatt" will appear with a seventh edition, the "Südostschweiz am Sonntag". The Sunday edition will appear in the same layout as Südostschweiz. The publisher wants to provide readers with an attractive additional offer. The Sunday edition, which will result in an increase in the subscription fee of around 30 francs, will be supplemented with an opinion page, background information, a major interview, reports and other reading material. From the fall, a lifestyle magazine in tabloid format will also be added to the newspaper. 50,000 copies are to be distributed to subscribers and sold at newsstands in the "Südostschweiz" circulation area every Sunday from May 7, with an expected readership of 130,000. Eight to ten new full-time positions have been created with the Sunday edition. The plan is for the Graubünden publishing house to be in the black for the third year. As was reported in Friday's edition of Südostschweiz, the advertising industry has so far shown great interest in the seventh edition of the daily newspaper. The response has been very good, according to advertising manager Karin Waltenspühl and managing director Susanne Lebrument at Südostschweiz Publicitas. The goodwill towards the new Sunday newspaper is not limited to individual sectors; the advertising market is happy about such an innovation. The booking status for the first issue is very good.