79 percent of the Swiss find TV advertising annoying

 
According to a survey, 79% of Swiss people find advertising on television annoying. This negative list is followed by the Internet with 51 percent, private radio with 49 percent, cinema with 32 percent and newspapers with 19 percent. These were the findings of a survey of 601 people conducted by the Lausanne-based MIS Trend Institute on behalf of the Ringier magazine Edelweiss. The respondents included 300 French-speaking and 300 German-speaking Swiss and were also asked about the independence of the media. Fifty-four percent of respondents believe that journalists in the country are unable to report independently: The media are under pressure from political parties and the authorities. Almost as many, namely 53%, believe that the media are subject to financial pressure.
In contrast, most respondents believe that the media generally do a good job. They have particular confidence in news magazines, daily newspapers and radio, reports the SDA. According to the survey communiqué, the statistical margin of error in the survey is plus or minus four percent.