3sat takes action against 3+

The broadcaster 3sat intends to defend its name against the new private broadcaster 3+ and has filed a six-page opposition with the Swiss Federal Institute of Intellectual Property.

The channel 3sat is drawing level with Swiss television SF and wants to defend its name against the new private channel 3+. As reported by Sonntagsblick, 3sat submitted a six-page notice of opposition to the Swiss Federal Institute of Intellectual Property. "The trademarks 3sat and 3+ are confusingly similar," the Zurich patent law firm Schaad, Balass, Menzl & Partner explained to Sonntagsblick. They are bothered by the number three - especially because it appears at the beginning of both names.  
The head of
3+, Dominik Kaiser, reacted with a shake of the head. After all, the TV station TV3 already had a three in its name. The plaintiffs had obviously not noticed this, Kaiser told Sonntagsblick.  
The new legal problems for 3+ come shortly after SF had already filed a lawsuit against the new channel (see
). Incidentally, SRG, to which SF belongs, has a 10 percent stake in 3sat.

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