358 million watched the European Athletics Championships
The European Athletics Championships have attracted a great deal of international interest: 358 million sports fans watched the competitions from Zurich on television, organizers announced on Tuesday.
The major event took place from August 12-17. According to the report, not all the key figures have been evaluated yet. However, it is clear that the event had an "impressive international impact". The competitions at Letzigrund Stadium and in Zurich's city center were watched by 358 million TV viewers, according to the press release, with 33 broadcasters broadcasting a total of 1677 hours from the city on the Limmat. This enormous TV response generated an advertising value of "tens of millions of francs" for Zurich.
According to the press release, a wide range of industries in the Zurich area benefited from the sporting event, which had a positive impact on value creation in the city and region of Zurich. More detailed findings will be presented at the beginning of December. However, it can already be said that the city of Zurich broke the 300,000 mark for the first time in August with 316,881 overnight stays. In the Zurich region, 601,266 overnight stays were registered in August. This means that the number of overnight stays in both the city and the Zurich region rose disproportionately in August compared to the previous months, according to the press release. (SDA)
Images: Keystone
