3+ chooses Fasttrack as new creative agency
Following a comprehensive evaluation, the television network 3+ has selected a new creative agency. Effective immediately, the Zurich-based advertising agency Fasttrack will manage the network’s advertising budget. The agency has already developed the «Supernanny» campaign, which has already generated a media buzz.
Following a comprehensive evaluation, the television channel 3+ has opted for a new creative agency. With immediate effect, the Zurich advertising agency Fasttrack, a Division of Publicis, will be in charge of the channel's advertising budget. Ruf Lanz was responsible for the launch of 3+ last year. Fasttrack has already designed the "Supernanny" campaign, which caused quite a stir in the media. Dominik Kaiser, Managing Director of 3+, is quoted in a press release on the change of agency as saying: "Good, creative self-promotion is very important to us. Fasttrack convinced us with outstanding ideas, a clear strategy and competent advice. We are also very pleased with the 'Supernanny' campaign that has just been launched and has already triggered many positive reactions."
However, the response to the advertising for the parenting show "Supernanny" has not been entirely positive. Sonntagsblick reported that various local radio stations only want to broadcast a censored version of the commercials. They fear negative reactions from concerned parents. In the commercials, children sing well-known songs - albeit with modified lyrics: They use foul language to defend themselves against eating vegetables or threaten to hit them. The situation is resolved with the claim "Fortunately, the Supernanny is coming now - every Monday at 8.15 pm on 3+".
While one user on Sonntagsblick Online classifies the advertising as "hilarious" and "first class", another surfer calls for the campaign to "simply be banned". A third user puts forward his own thesis: "The 'new' channel needs the press, because the program itself is obviously not enough to get the TV audience to switch to 3+."
Controversy or not, the Fasttrack team is already working on the next campaign for its own production "Supermodel". The advertising for "Supernanny" is already running as cinema, TV and radio commercials, advertisements and internet banners.
However, the response to the advertising for the parenting show "Supernanny" has not been entirely positive. Sonntagsblick reported that various local radio stations only want to broadcast a censored version of the commercials. They fear negative reactions from concerned parents. In the commercials, children sing well-known songs - albeit with modified lyrics: They use foul language to defend themselves against eating vegetables or threaten to hit them. The situation is resolved with the claim "Fortunately, the Supernanny is coming now - every Monday at 8.15 pm on 3+".
While one user on Sonntagsblick Online classifies the advertising as "hilarious" and "first class", another surfer calls for the campaign to "simply be banned". A third user puts forward his own thesis: "The 'new' channel needs the press, because the program itself is obviously not enough to get the TV audience to switch to 3+."
Controversy or not, the Fasttrack team is already working on the next campaign for its own production "Supermodel". The advertising for "Supernanny" is already running as cinema, TV and radio commercials, advertisements and internet banners.
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