3+ is increasing its urbanity

The Swiss private channel 3+ is growing again. The station increased its market share in urban areas in particular.

 In the major German-speaking cities of Switzerland, 3+ is now, according to its own figures, the sixth-largest channel with a market share of 4.7 percent (target group 15 to 49-year-olds in prime time from 8 p.m. to 11 p.m.), ahead of ORF1, Vox, RTL2 and Kabel Eins. In German-speaking Switzerland as a whole, 3+ remains stable with a market share of 3.6 percent. With 28 programs, the station had a market share of over 5 percent in June. In the target group of 15- to 34-year-olds, there were even 34 programs. As in the previous month, the best day was Wednesday.

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