3+: Swiss audience keen on lingerie show
The premiere of the Victoria's Secret Fashion Show earned the fledgling Swiss television network an audience share of up to 11.1 percent among viewers aged 15 to 34.
The first broadcast of the Victoria's Secret Fashion Show brought the young Swiss television station market shares of up to 11.1 percent among 15 to 34-year-olds, and on Wednesday the station announced that it had decided to repeat the world's most successful lingerie show next Friday, September 15. Last week, the broadcaster demonstrated its visionary qualities: Because even then it announced in a communiqué that the show would be on the program on that very same September 15 (see
Lingerie from Victoria's Secret on 3+).
