3 million Swiss use streaming services via the Internet
Streaming is very popular among Swiss people. Nearly half a million internet users already consume streaming content on the World Wide Web daily or almost daily, according to the newly released special report on streaming by Net-Metrix.
With the special report NET-Metrix Streaming 2011, detailed basic information on streaming usage by Swiss Internet users is available for the first time. The latest figures show that many Swiss people are already interested in audio and video content. More than 3 million Swiss use streaming offers over the Internet at least occasionally, which is around 60 percent of Internet users. Around half a million or almost one in ten Internet users do so daily or almost daily. Due to the ever-increasing range of services and the simultaneous increase in connection speeds, this proportion is likely to rise even further, according to the study.
There are clear characteristics in terms of people: Significantly more men (61.5 percent) than women (38.5 percent) represent streaming users. The difference is even more pronounced among heavy streaming users (71.7 percent to 28.4 percent). A clear picture also emerges in terms of age distribution: at just under 64 percent, the younger age groups (14 to 39 years) dominate the streaming user base; among heavy users, this proportion is even around 79 percent.
Live offers very popular
In addition to the basic information, the survey also asked about the streaming services used. One in two Internet users regularly watches videos on video portals such as YouTube, Clipfish or My Video, i.e. several times a month or more. Clips on news and TV portals are also very popular, regularly consumed by around 40 percent of Swiss Internet users. This picture is even more pronounced among streaming heavy users: Virtually all (95.6 percent) of this group regularly use videos on video portals, and for a large majority this also applies to news and TV portals (78.1 percent).
Live offerings are also very popular. 1.7 million Swiss or around one in three Internet users regularly use Web radio, 790,000 of them several times a week or more. The figures for the use of Web TV services are also impressive: As many as 1.4 million Swiss people at least occasionally browse the offerings of well-known providers such as Wilmaa, Zattoo and Teleboy, and around 570,000 do so several times a week or more.
