3+: Market share up again in September
3+ continued to make gains in September. With a market share of 5.3%, Switzerland's largest private channel was in 4th place among the most-watched channels for the first time and on a par with Pro7.
The channel, which was founded three years ago, reached over 40 percent more viewers in the first nine months of 2009 than in the same period last year. According to its own figures, 3+'s current figures are therefore ahead of those of international competitors such as SAT1, ORF1, RTL2, ARD, ZDF, Kabel1 and VOX. In September, 3+ was able to catch up with Pro7 for the first time with a market share of 5.3 percent, putting it behind SF 1, SF 2 and RTL.
The growing popularity of 3+ is also confirmed by the Brand Asset Valuator (BAV), a study by the Young & Rubicam Group. In the international brand study, which analyzed the change in brand vitality of over 40,000 brands in the years 2000 to 2009, the young Swiss television station was ranked 26th among the rising stars of the new millennium in Switzerland.
