3+ celebrates start of broadcast

The new Swiss private television station 3+ is on air. On Thursday evening, at 7.52 pm sharp, Viola Tami greeted the audience with a hearty "Grüezi Schweiz". The presenter said that the fact that 3+ was going on air on time was her first surprise. This was followed by Tami's assurance that people who are no longer very young are also welcome at the station, which is explicitly aimed at an audience under 50. The focus of the first evening, however, was a feature film entirely in the service of Her Majesty: After a commercial break lasting several minutes, Pierce Brosnan once again saved the world as James Bond in the 007 flick "Goldeneye" - interrupted once by commercials.
3+ will be broadcast in ORF 2's previous slot, which has been moved further back. The makers of the channel can probably hope for some attention from the audience. According to a press release, over 21 percent of Swiss-German viewers, or one million viewers, have already tuned in to 3+ in the past seven days and watched the trailer for at least one minute.
Dominik Kaiser, initiator and managing director of 3+, expressed his satisfaction: "I am very pleased that the start of broadcasting went so smoothly," he was quoted as saying in his station's communiqué.