3+ celebrates farmers and teens
The Swiss private broadcaster 3+ is pleased that its original productions «Farmer, Single, Seeking…» and «Young, Wild & Sexy» seem to be resonating with young audiences.
As the station writes in a statement, 3+ was the market leader among young viewers (German-speaking Switzerland 15-34 years) last Thursday evening with two formats. "Bauer, ledig, sucht..." achieved a market share of 15.5 percent among young people and 11.1 percent among the advertising-relevant target group (ages 15-49). The follow-up "Jung, wild & sexy" also achieved a market share of 15.1 percent among young viewers (advertising-relevant target group: 9.3 percent).
The current season of "Bauer, ledig, sucht..." was ahead of SF1 or SF2 at the same time in eight of the ten episodes broadcast so far, the station writes. With a market share of 4.6 percent in prime time (20:00 - 22:29), September was generally a successful month for 3+. The current interim figures for 15-34 year-olds also show that the market share for the months of January to September increased by 42 percent compared to the same period last year.
