3+ more popular than expected

The new, fully digital Swiss private broadcaster 3+ is reporting positive results after one month - even though no in-house productions were shown in the first 31 days. The rebroadcast of previously aired programs obviously also appealed to viewers, as the average market share was 2.2% in prime time and in the advertising-relevant target group of 15 to 49-year-olds. However, underwear was best received by the Swiss audience (see). As 3+ writes in a press release, this figure exceeded expectations by 50 percent. Comparatively good start If one compares the start of 3+ with the two former Swiss-German private channels Tele24 and T3, 3+ is in a good position. Its market share is three times higher than that of Tele24. TV3, on the other hand, got off to a better start: thanks to many in-house productions, a market share of 4 percent was achieved. As the in-house production "Superstar" starts this week on Tuesday evenings, 3+ is expecting a further significant increase in viewer interest (see
). The castings in Zurich and Basel will be shown in the first broadcast. The castings in Bern and Lucerne will be shown the following week. The station is also doing well in an international comparison, the press release continues. The German channel SuperRTL (market share 2.1 percent) has already been surpassed. Furthermore, 3+ is also more popular than ORF2, whose slot 3+ was able to snatch (see
), which achieved a market share of 1.3 percent. The station is also satisfied with the increase from the start and expects further gains, especially as the reach has also increased since the start of the program (see ).