2005: Swiss press only just sufficient
In the online rating study conducted by McCann Erickson, the 300 respondents gave low marks. They were most satisfied with successful athletes—but not with their sponsors.
The German-speaking Swiss are happy with their press
more satisfied than with Swiss television. In the
The 300 respondents to the online rating study by
Press for the year 2005 an average score of 4.13. Since the
participants were asked to give "a grade like at school" from 1 to 6.
this result can be considered just sufficient. The Swiss
Television, on the other hand, received an unsatisfactory score of 3.76.
In general, the Swiss gave strict grades to their
institutions and representatives. The best results were achieved by the
National soccer team at 4.99, followed by the Alinghi sailing team
4.83. Her sponsors Credit Suisse and UBS could be pleased - if the
The big banks themselves do not occupy the fourth-last place with 3.09. A
only "other religions" have a worse image (than the
regional churches, which, however, were only graded 0.07 points better),
health insurance companies and the Swiss skiing team, which incidentally includes Raiffeisen Bank and an insurance company (not
is one of its partners. The main sponsor of the clearly inadequate
Swisscom is the best skier (2.48), scoring just above the average (4.08). On
The positive side of the Swiss consciousness continues to be the
Sauber Formula 1 team (4.45), which is also supported by Credit Suisse.
Beyond sports idols, the best image among Mr. and Mrs.
Swiss, according to the study, are the major distributors Migros and Coop. They
rank in third place, just ahead of aid organizations such as the
Red Cross or Unicef. The respondents also saw the
watch industry (4.23), the chemical industry (4.05) and SBB (4.03). The post office
is slightly insufficient (3.88), while Swiss is clearly insufficient (3.16).
Of the state institutions, the police were able to
to be the most satisfied. She was the only one to receive a 4.20
sufficient rating. Below the limit of four (in descending order) are
order) Parliament, the Federal Council, the authorities, the military
and the parties.
Stefano Monachesi
more satisfied than with Swiss television. In the
The 300 respondents to the online rating study by
Press for the year 2005 an average score of 4.13. Since the
participants were asked to give "a grade like at school" from 1 to 6.
this result can be considered just sufficient. The Swiss
Television, on the other hand, received an unsatisfactory score of 3.76.
In general, the Swiss gave strict grades to their
institutions and representatives. The best results were achieved by the
National soccer team at 4.99, followed by the Alinghi sailing team
4.83. Her sponsors Credit Suisse and UBS could be pleased - if the
The big banks themselves do not occupy the fourth-last place with 3.09. A
only "other religions" have a worse image (than the
regional churches, which, however, were only graded 0.07 points better),
health insurance companies and the Swiss skiing team, which incidentally includes Raiffeisen Bank and an insurance company (not
is one of its partners. The main sponsor of the clearly inadequate
Swisscom is the best skier (2.48), scoring just above the average (4.08). On
The positive side of the Swiss consciousness continues to be the
Sauber Formula 1 team (4.45), which is also supported by Credit Suisse.
Beyond sports idols, the best image among Mr. and Mrs.
Swiss, according to the study, are the major distributors Migros and Coop. They
rank in third place, just ahead of aid organizations such as the
Red Cross or Unicef. The respondents also saw the
watch industry (4.23), the chemical industry (4.05) and SBB (4.03). The post office
is slightly insufficient (3.88), while Swiss is clearly insufficient (3.16).
Of the state institutions, the police were able to
to be the most satisfied. She was the only one to receive a 4.20
sufficient rating. Below the limit of four (in descending order) are
order) Parliament, the Federal Council, the authorities, the military
and the parties.
Stefano Monachesi
