20 Minuten and Tilllate.com launch web radio pool

 The 20 Minuten website and the nightlife portal Tilllate.com are jointly launching a web radio pool. The offer includes the three stations of Tilllate.com and the radio channel of 20minuten.ch. Advertising customers can book a joint package for the duration of a week. The radio spots are played into the program of the unmoderated music channels, as Marc Lottenbach, Head of Sales at 20 Minuten Online, told Werbewoche. Around 20 spots per day are broadcast on the station, which are primarily intended to appeal to a young, urban target group. According to Lottenbach, Switzerland's first web radio pool is intended to raise awareness of web radio among advertising customers. Up to now, interest has primarily been on the user side. Now the two partners want to secure a permanent place in radio media plans with this pool.