20 Minuten launches news service via MMS
On Monday, May 15—the day the new free evening newspaper „heute“ was launched—20 Minuten countered with an MMS service.
On Monday, May 15, the publication day of the new free evening newspaper "heute", 20 Minuten countered with an MMS service. This service sends "the most important news from today to your cell phone at 4 p.m. on all seven days of the week - including pictures", writes 20 Minuten in its Monday edition. This MMS newspaper is absolutely free. With this new service, you don't have to wait for the next 20 Minuten edition in the afternoon to be supplied with news. Ringier's new free evening newspaper "heute" will also be available in the newspaper boxes at 4 p.m., but only on weekdays.
