20 Minuten Online, Newsnetz and Search.ch launch "Power Pool"
The Tamedia websites 20 Minuten Online, Newsnetz, and Search.ch are joining forces to launch the «Power-Pool» for the joint marketing of unsold advertising space.
With this pool, advertising customers now have the opportunity to book "high net reach in a high-quality environment at an attractive price", as Tamedia wrote in a press release on Thursday. According to Net-Metrix-Profile, the power pool reaches around 2.1 million unique users. This corresponds to a net reach of over 60 percent of Internet users in German-speaking Switzerland. The IAB standard advertising formats Leaderboard, Rectangle and Skyscraper can be booked. The thousand-contact price (CPM) is 8 to 14 Swiss francs, depending on the booking volume.
With the launch of the Power Pool, Tamedia is responding to the strong demand for inexpensive advertising pools. As with the marketing of its print media and regional TV and radio stations, the company is consistently focusing on its own marketing and independence. The Power Pool can now be booked directly with 20 Minuten Online, Newsnetz and Search.ch by all direct customers, agencies and intermediaries.
With the launch of the Power Pool, Tamedia is responding to the strong demand for inexpensive advertising pools. As with the marketing of its print media and regional TV and radio stations, the company is consistently focusing on its own marketing and independence. The Power Pool can now be booked directly with 20 Minuten Online, Newsnetz and Search.ch by all direct customers, agencies and intermediaries.
