20 minutes makes the brand Tilllate disappear
20 Minuten aims to increase its appeal among young audiences and is launching new topics and features tailored to them. As part of this effort, the youth channel 20 Minuten Tilllate will be fully integrated into 20minuten.ch by the end of the year.
The name Tilllate will disappear. According to the statement, a contributing factor to the decision was the fact that users are increasingly being reached via the news sites of 20 minutes at Tilllate get there. This is also reflected in the advertising. The Tilllate editorial staff headed by Ronny Nenniger will move to the 20 Minutes editorial team, where they will continue to be responsible for young topics as well as video and social media content. Their focus will be particularly on developing and implementing innovative storytelling formats.
