20 Minuten launches World Cup Saturday edition
With a circulation of 150,000 copies, an attractive product for football-loving young people can be brought to the reader and advertising market, explained Marco Gasser, Head of Sales at 20 Minuten, to Werbewoche.
20 minutes will be shown during the next
World Cup with a Saturday edition. The
Extra expenditure that will be devoted entirely to the World Cup,
will be published on June 10, 17, 24 and July 1. Whether the day before the
It remains to be seen whether a newspaper will be published for the final match on July 8.
"If Switzerland plays in the final, we will of course also be there on the 8th.
July," joked Marco Gasser, the Head of
Sales from 20 Minuten, compared to Werbewoche. However, as on July 8
games are not taking place, a news paper makes no sense. The
Event preview for the final day will be in the 20-minute weekend edition
Week realized.
With a circulation of 150,000 copies, the special newspaper is published in the
cities of Zurich, Berne, Basel, Lucerne, St. Gallen, Winterthur and in
distributed by colporteurs in Lausanne and Geneva in French-speaking Switzerland.
"The target audience is young football enthusiasts who want to spend their Saturday
are on the road in the morning," says Gasser. 20 minutes had already passed during
experience with an evening newspaper at the 2002 World Cup in Korea. With
The print run of 150,000 copies could be used to create an attractive
product on the reader and advertising market,
commented Gasser on the circulation figures.
What is the feedback from advertisers? "The interest
is great, we are surprised," said Gasser. He sees no problems
that the World Cup specials will compete with the established magazine Week
could: "These are two different products: Week is a
lifestyle-oriented magazine for the weekend. The WM issues
will come across as sports newspapers devoted entirely to King Football.
prescribe."
Carole Scheidegger
World Cup with a Saturday edition. The
Extra expenditure that will be devoted entirely to the World Cup,
will be published on June 10, 17, 24 and July 1. Whether the day before the
It remains to be seen whether a newspaper will be published for the final match on July 8.
"If Switzerland plays in the final, we will of course also be there on the 8th.
July," joked Marco Gasser, the Head of
Sales from 20 Minuten, compared to Werbewoche. However, as on July 8
games are not taking place, a news paper makes no sense. The
Event preview for the final day will be in the 20-minute weekend edition
Week realized.
With a circulation of 150,000 copies, the special newspaper is published in the
cities of Zurich, Berne, Basel, Lucerne, St. Gallen, Winterthur and in
distributed by colporteurs in Lausanne and Geneva in French-speaking Switzerland.
"The target audience is young football enthusiasts who want to spend their Saturday
are on the road in the morning," says Gasser. 20 minutes had already passed during
experience with an evening newspaper at the 2002 World Cup in Korea. With
The print run of 150,000 copies could be used to create an attractive
product on the reader and advertising market,
commented Gasser on the circulation figures.
What is the feedback from advertisers? "The interest
is great, we are surprised," said Gasser. He sees no problems
that the World Cup specials will compete with the established magazine Week
could: "These are two different products: Week is a
lifestyle-oriented magazine for the weekend. The WM issues
will come across as sports newspapers devoted entirely to King Football.
prescribe."
Carole Scheidegger
