20 Minuten launches artificial intelligence section
Starting immediately, 20 Minuten is launching a new AI Channel on its digital platforms. The channel provides tips, tricks, and all the latest news on advances in artificial intelligence. The two AI journalists, Michael Andai and Christoph Soltmannowski, have been hired for the initiative, which will initially run for six months.
The new department is dedicated exclusively to the topic of artificial intelligence, as detailed in a press release. This is 20 minutes the "first consumer medium in the German-speaking world to create an independent AI section".
The new section highlights current developments, trends and straightforward applications in the field of AI as well as its opportunities and risks and offers content such as news, background reports, interviews and practical tips. The channel is now available for at least six months on the app and the website of 20 minutes available.
"AI is one of the most important technologies of our time and is already changing our world at breakneck speed," says Gaudenz Looser, Deputy Editor-in-Chief of 20 minutes. "Everyone is feeling it acutely at the moment - but there are many and very different strategies for dealing with it. Many are overwhelmed by the pressure and the large amount of information on the subject. With our new section, we want to help our readers navigate this complex topic and make the most of the opportunities offered by AI."
Partner Samsung on board
The new channel is being created in partnership with Samsung. "Samsung is driving many innovations in the field of artificial intelligence," explains Toni Koller, Marketing Director Samsung Switzerland. "Together with 20 minutes we want to help make AI more tangible and show how it can make our lives more convenient." Samsung is appearing in the channel with classic online ads as well as labeled native ads, which are created by the Commercial Publishing team at 20 minutes are developed. Due to its thematic focus, the channel offers a high-quality and relevant environment for the customer presentation.
Andai and Soltmannowski committed
For the new channel 20 minutes two AI specialists. Michael Andai is a communications and marketing specialist and worked for many years as communications and social media manager for the event organizer Act Entertainment. He became interested in AI topics early on and trained in AI writing and prompt engineering. The winner of the first Zurich Prompt Battle is a regular lecturer at the Prompt Engineering Academy. Michael Andai started as an AI Ambassador and Prompt Engineer back in October 2024 at 20 minutes.
The former m&k-Editor Christoph Soltmannowski has many years of experience as a journalist, communications expert and podcaster. From 1999 to 2002, he worked as a film and multimedia journalist for 20 minutes worked. He later moved into communications and worked for Ringier, Swiss International Airlines and as editor-in-chief of Ticketcorner's customer magazine, among others. In 1991, Christoph Soltmannowski founded an agency for communication and journalism. He already writes regularly on AI topics and also works for the Swiss Prompt Engineering Academy.
