20 Minuten launches fitness channel
A healthy and active lifestyle has never been as popular as it is today. Whether boot camps, detox juices or iWatch: fitness is the trend. 20 Minuten wants to take this awareness into account and is launching its own fitness channel on 20minuten.ch today.
The focus is on trends and facts about training, nutrition and a sporty lifestyle. The Channel provides users with daily inspiration and offers the advertising market the opportunity to position its brands in a sporting environment.
Whether tried and tested exercises or the latest trend workouts: users rediscover 20 minutes of exercise and learn all about strength, endurance and regeneration. A balanced diet is the basis of every healthy body: experts reveal why coconut water is the drink of the hour, how much protein is really needed and which power foods make you fitter. The right gadgets and accessories can also boost your training - 20 minutes shows you how to cut a good figure in terms of style during sport and which technical innovations you should focus on.
Jonas Caflisch, qualified sports instructor and founder of Indigo Fitness Clubs, is responsible for the content of the fitness channel. Geraldine Schläpfer is the specialist editor responsible for 20 Minuten. In addition, various experts from the fitness scene share their tips and provide insights into the sports universe.
In addition to the daily updated online channel, a double-page print version is published every 14 days in German-speaking Switzerland.
