20 Minuten cooperates with The Economist
Starting immediately, 20 Minuten will be the first Swiss partner to publish two articles each week from the renowned weekly magazine *The Economist*. Selected articles will be translated into German and French and published on Wednesdays and Saturdays on 20 Minuten and 20 Minutes.
20 Minuten is entering into an editorial cooperation with the renowned weekly magazine The Economist. From now on, the digital media brand with the widest reach in Switzerland will publish two carefully selected Economist stories per week. The articles will be translated from English into German and French and published with appropriate labeling.
The stories appear on 20 Minuten and 20 Minutes on Wednesdays and Saturdays. The Economist provides in-depth reporting and analysis from international politics, economics and business to science, technology and beyond.
Expansion of the international range of topics
With this cooperation, 20 Minuten is expanding its international range of topics and offering its audience access to in-depth global analyses. At the same time, the partnership offers advertising partners a further attractive environment for brand communication.
Désirée Pomper, Editor-in-Chief of 20 Minuten and 20 Minutes, explains: "The cooperation with The Economist is a win-win situation for both sides. We can offer our readers two stories of global relevance every week - and, as usual, free of charge. Conversely, The Economist benefits from the wide reach of 20 Minuten and 20 Minutes in Switzerland."
