"20 Minuten" also appears on Saturdays during the World Cup
In order to keep fans informed about the latest events on the pitch at the weekend, the paper will be available in the blue boxes on the next four Saturdays.
The free newspaper "20 Minuten" is devoting itself entirely to football during the World Cup: in order to keep fans informed about the latest events on the pitch at the weekend, the paper will exceptionally be available in the blue boxes on the next four Saturdays. "The special editions are all about football," said 20 Minuten Managing Director Marcel Kohler when asked by Werbewoche. Other topics will have to wait until the start of the week. According to Kohler, the sports team will fill 20 to 24 pages with World Cup topics for the Saturday edition. A circulation of 150,000 copies is planned, which will be distributed in the cities of Zurich, Bern, Basel, Lucerne and St. Gallen. The World Cup will also be the focus of "20 Minuten" on weekdays. According to the Friday edition, a multi-page special will provide information every day. The web center will also be entirely dedicated to King Football over the next few weeks.
