100 million Europeans store online
Online shopping is becoming increasingly popular. According to a study by the market research firm Forrester Research, 100 million Europeans will spend an average of about 1,000 euros per person on online purchases in 2006.
Internet shopping is becoming increasingly popular. According to a study by the market research institute Forrester Research, 100 million Europeans will shop online per capita for around 1000 euros in 2006. This means that online sales will exceed the 100 billion euro mark. The institute also predicts that online shopping revenues will double in the next five years. Categories such as travel, clothing, food and consumer electronics will grow the most in 2006. According to Forrester, the British will spend the most money online in 2006 with an average of 1744 euros, followed by Germans, Austrians and Swiss. At the end of 2005, 26 percent of Europeans had already bought something online, compared to 19 percent at the end of 2003.
