Twelve involved in B.E.S.T.
Awards I For the 3rd Brand Excellence Swiss Trophy (B.E.S.T.), the management consulting firm Accenture, the branding agency Interbrand Zintzmeyer & Lux, and the business newspaper Cash have nominated twelve brands:
Awards I For the 3rd Brand Excellence Swiss Trophy (B.E.S.T.), the management consultancy Accenture, the brand agency Interbrand Zintzmeyer & Lux and the business newspaper Cash have nominated twelve brands: Baselworld, Confiserie Sprüngli and Hug in the "Reputation" category (national and global appeal); Straumann, Logitech and Weisse Arena in the "Innovation" category (image boost for Switzerland through progressive services); and MPL, Daylong and MBT Swiss Masai in the "Evolution" category (young brands with potential). Alprausch, Rega and Raiffeisen are in the final in the new "Behavior" category (corporate branding in practice).
